Manager-Business Development (Sandwich Panel Division)

Job Objective

To drive marketing strategy, brand positioning, lead generation, and business development initiatives for the ECS (Engineering Construction Solutions) Division across the West Zone, ensuring increased market share, customer reach, and sales support.

Key Responsibilities:

1. Marketing Strategy & Planning

• Develop and execute annual marketing plans for the West Zone aligned with ECS business goals.
• Identify target segments, industry clusters, and potential customers for ECS solutions
• Work closely with the sales team to design region-specific campaigns.

2. Lead Generation & Market Development

• Conduct market mapping, competitor analysis, and customer profiling for refrigeration, cold chain, and controlled-environment solutions.
• Organize customer meets, technical seminars, webinars, and product demos.
• Generate qualified leads through digital and on-ground initiatives.

3. Branding & Communication

• Drive brand visibility in the West Zone through exhibitions, trade fairs, and networking events.
• Coordinate with corporate marketing for brochures, presentations, case studies, and content creation.
• Ensure consistent brand messaging in all customer interactions and promotional activities.

4. Sales Support

• Provide marketing intelligence and competitor insights to the sales team.
• Support bid proposals, technical submissions, and customer presentations.
• Maintain a repository of ECS reference projects and customer success stories.

5. Customer & Partner Engagement

• Build relationships with architects, consultants, contractors, and channel partners.
• Ensure continuous engagement with key accounts for repeat business.
• Conduct post-project feedback sessions to improve service and positioning

6. Performance Tracking & Reporting

• Monitor marketing KPIs such as lead quality, campaign ROI, and conversion support.
• Prepare monthly marketing activity reports for zonal and corporate leadership.
• Manage marketing budgets for the zone and ensure optimal utilization.

Required Qualifications & Experience

• MBA in Marketing or related discipline.
• 5–8 years of experience in marketing, preferably in HVAC, cold chain, or engineering solutions.
• Experience with B2B marketing, industrial solutions, and technical product communication.

Skills & Competencies

• Strong communication and presentation skills.
• Market research & analytical ability.
• Knowledge of cold chain/ECS/HVAC concepts .
• Proficiency in digital marketing tools and CRM platforms.
• Stakeholder management and coordination capability.

Reporting Structure

• Reports to: CBO – ECS Solution
• Works closely with: Zonal Sales Team, Corporate Marketing, Technical Teams